The effects of native ads on consumer brand engagement : the moderating role of website credibility
Jin Kyun Lee, Ki-Young Lee, and Mikyoung Kim
| Year of publication: |
2019
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| Authors: | Lee, Jin Kyun ; Lee, Ki-young ; Kim, Mikyoung |
| Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 25.2019, 7, p. 935-958
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| Subject: | consumer engagement | Native ad | perceived deceptiveness | source disclosure | website credibility | Website | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Glaubwürdigkeit | Credibility | Markenimage | Brand image | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Kundenintegration | Customer integration |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10496491.2019.1612494 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012179084