The effects of negatively valenced emotional expressions in online reviews on the reviewer, the review, and the product
Judith Anne Garretson Folse and McDowell Porter III (Louisiana State University), Mousumi Bose Godbole (Fairfield University), Kristy E. Reynolds (University of Alabama)
| Year of publication: |
September 2016
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|---|---|
| Authors: | Folse, Judith Anne Garretson ; Porter, McDowell ; Bose Godbole, Mousumi ; Reynolds, Kristy E. |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 33.2016, 9, p. 747-760
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| Subject: | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing | Kritik | Criticism | Wirkungsanalyse | Impact assessment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.20914 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011576865