The effects of online reviews on the popularity of user-generated design ideas within the Lego community
Hao Zhang and Qingyue Lin and Chenyue Qi and Xiaoning Liang
| Year of publication: |
2022
|
|---|---|
| Authors: | Zhang, Hao ; Lin, Qingyue ; Qi, Chenyue ; Liang, Xiaoning |
| Subject: | Idea popularity | Network centrality | Online reviews | Open innovation | User design | Social Web | Social web | Virales Marketing | Viral marketing | Kundenintegration | Customer integration | Online-Handel | Online retailing | Innovationsmanagement | Innovation management | Open Innovation | Bewertung | Evaluation | Online-Marketing | Internet marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-10-2021-0816 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013457379