The effects of online social influencers on purchasing behavior of Generation Z : an empirical study in Vietnam
Minh Pham, Thao Yen Dang, Thi Hong Yen Hoang, Thi Thanh Nga Tran, Thi Huong Quynh Ngo
| Year of publication: |
2021
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| Authors: | Pham Minh ; Dang Thao Yen ; Hoang Thi Hong Yen ; Tran Thi Thanh Nga ; Ngo Thi Huong Quynh |
| Published in: |
Journal of Asian finance, economics and business : JAFEB. - Seongnam, Gyeonggi, South Korea : Korea Distribution Science Association, ISSN 2288-4645, ZDB-ID 2929132-X. - Vol. 8.2021, 11, p. 179-190
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| Subject: | Behaviour | Generation Z | Influencer | Online | Source Credibility | Konsumentenverhalten | Consumer behaviour | Vietnam | Viet Nam | Social Web | Social web | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing | Zielgruppe | Target group | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.13106/jafeb.2021.vol8.no11.0179 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012671007