The effects of openness on attitude toward the ad, attitude toward the brand, and brand beliefs in Dutch magazine ads
Paul E. Ketelaar, Marnix S. van Gisbergen, Jan A. M. Bosman, and Johannes Beentjes
| Year of publication: |
2010
|
|---|---|
| Authors: | Ketelaar, Paul E. ; Gisbergen, Marnix S. van ; Bosman, Jan A. M. ; Beentjes, Johannes W. |
| Published in: |
Journal of current issues and research in advertising : JCIRA. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 1064-1734, ZDB-ID 1139776-7. - Vol. 32.2010, 2, p. 71-85
|
| Subject: | Niederlande | Netherlands | Meinung | Opinion | Werbewirkung | Advertising effects | Markenartikel | Brand | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008822598