The effects of perceived team performance and social responsibility on pride and word-of-mouth recommendation
Jaewon Chang, Joon-Ho Kang, Yong Jae Ko, and Dan Connaughton
| Year of publication: |
March 2017
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|---|---|
| Authors: | Chang, Mark Jaewon ; Kang, Joon Ho ; Ko, Yong Jae ; Connaughton, Daniel P. |
| Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 26.2017, 1, p. 31-41
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| Subject: | pride | fans' perceived team performance | CSR | word of mouth | team identification | Corporate Social Responsibility | Corporate social responsibility | Virales Marketing | Viral marketing | Arbeitsgruppe | Team | Konsumentenverhalten | Consumer behaviour | Profisport | Professional sports | Social Web | Social web | Arbeitsleistung | Job performance |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011697110