The effects of perceived value on loyalty : the moderating effect of market orientation adoption
Ana Isabel Polo Peña, Dolores María Frías Jamilena, Miguel Ángel Rodríguez Molina
| Year of publication: |
March 2017
|
|---|---|
| Authors: | Polo Peña, Ana Isabel ; Frías Jamilena, Dolores María ; Rodríguez Molina, Miguel Ángel |
| Published in: |
Service business. - Berlin : Springer, ISSN 1862-8508, ZDB-ID 2279938-2. - Vol. 11.2017, 1, p. 93-116
|
| Subject: | Service firms | Market orientation | Moderating effect | Perceived value | Loyalty | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Kundenwert | Customer value | Taiwan | Dienstleistungsqualität | Service quality | Lieferantenmanagement | Supplier relationship management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11628-016-0303-8 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011722452