The effects of peripheral exposure to information on brand preference
| Year of publication: |
2003
|
|---|---|
| Authors: | Olson, Erik L. ; Thjømøe, Hans Mathias |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 37.2003, 1-2, p. 243-255
|