The effects of price-comparison advertising on buyers' perceptions of acquisition value and transaction value
Dhruv Grewal ; Kent B. Monroe ; R. Krishnan
| Year of publication: |
1996
|
|---|---|
| Authors: | Grewal, Dhruv ; Monroe, Kent B. ; Krishnan, Rajaram |
| Publisher: |
Cambridge, Mass. : Marketing Science Inst. |
| Subject: | Werbung | Advertising | Preiswettbewerb | Price competition | Konsumentenverhalten | Consumer behaviour | Theorie | Theory |
| Extent: | 34 S. : graph. Darst |
|---|---|
| Series: | Report / Marketing Science Institute. - Cambridge, Mass. : MSI, ZDB-ID 1178648-6. Report / Marketing Science Institute / Marketing Science Institute ; 96,103 : Working paper |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000948545