The Effects of Product Involvement and Prior Experience on Chinese Consumers' Responses to Online Word of Mouth
| Year of publication: |
2011
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|---|---|
| Authors: | Xue, Fei ; Zhou, Peiqin |
| Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285x. - Vol. 23.2011, 1, p. 45-59
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