The effects of promotion framing on consumers' price perceptions : the moderating role of a personal sense of power
Choongbeom Choi and Anna S. Mattila
| Year of publication: |
2014
|
|---|---|
| Authors: | Choi, Choongbeom ; Mattila, Anna S. |
| Published in: |
Journal of service management. - Bingley : Emerald, ISSN 1757-5818, ZDB-ID 2491767-9. - Vol. 25.2014, 1, p. 149-160
|
| Subject: | Framing effects | Personal sense of power | Price promotions | Konsumentenverhalten | Consumer behaviour | Verkaufsförderung | Sales promotion | Preismanagement | Pricing strategy | Persönlichkeitspsychologie | Personality psychology | Prospect Theory | Prospect theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010260073