The effects of purchase orientations on perceived loyalty programmes' benefits and loyalty
Lars Meyer-Waarden; Christophe Benavent; Herbert Castéran
| Year of publication: |
2013
|
|---|---|
| Authors: | Meyer-Waarden, Lars ; Benavent, Christophe ; Castéran, Herbert |
| Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 41.2013, 3, p. 201-225
|
| Subject: | Kundenbindungsprogramm | Loyalty program | Konsumentenverhalten | Consumer behaviour | Motivation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009725759