The effects of real-time content marketing on consumer emotions and behaviors : an analysis on COVID-19 pandemic period
Hayat Ayar Senturk, Ece Ozer Cizer, Tugce Sezer
| Year of publication: |
2022
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|---|---|
| Authors: | Şentürk, Hayat Ayar ; Özer Çizer, Ece ; Sezer, Tugce |
| Published in: |
Cases on digital strategies and management issues in modern organizations. - Hershey, PA, USA : IGI Global, Business Science Reference, ISBN 978-1-7998-1630-0. - 2022, p. 300-329
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| Subject: | Marketing | Verbraucher | Consumers | Konsumentenverhalten | Consumer behaviour | Türkei | Turkey |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/978-1-7998-1630-0.ch013 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012814172