The effects of rebranding on customer-based brand equity
Marta Blazquez, Kurt Mattich, Claudia E. Henninger, Eva Helberger
| Year of publication: |
2019
|
|---|---|
| Authors: | Blazquez Cano, Marta ; Mattich, Kurt ; Henninger, Claudia E. ; Helberger, Eva |
| Published in: |
International journal of business and globalisation : IJBG. - Genève [u.a.] : Inderscience Enterprises, ISSN 1753-3627, ZDB-ID 2416804-X. - Vol. 22.2019, 1, p. 91-109
|
| Subject: | customer-based brand equity | CBBE | rebranding | brand knowledge | brand awareness | brand image | brand associations | luxury fashion | Markenimage | Brand image | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Mode | Fashion | Luxusgüter | Luxury goods |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBG.2019.097391 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011994973