The effects of regulatory focus and tie strength on word-of-mouth behaviour
Cindy M. Y. Chung; Qianyi Tsai
| Year of publication: |
2009
|
|---|---|
| Authors: | Chung, Cindy ; Tsai, Qianyi |
| Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 21.2009, 3, p. 329-341
|
| Subject: | Produktinformation | Product information | Produktqualität | Product quality | Meinung | Opinion | Kommunikation | Communication | Verbraucher | Consumers | Virales Marketing | Viral marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003883512