The effects of relationship length on customer profitability after a service recovery
Mathieu Béal, William Sabadie, Yany Grégoire
| Year of publication: |
2019
|
|---|---|
| Authors: | Béal, Mathieu ; Sabadie, William ; Grégoire, Yany |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 30.2019, 3/4, p. 293-305
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| Subject: | Cross-buying | Customer profitability | Relationship length | Service recovery | Transformational relationship events | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Beschwerdemanagement | Complaint management | Kundenzufriedenheit | Customer satisfaction | Kundenwert | Customer value | Lieferantenmanagement | Supplier relationship management | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11002-019-09505-8 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012144812