The effects of religious participation and brand image on commitment to donate to faith-based charities
Year of publication: |
2023
|
---|---|
Authors: | D'Souza, Clare ; Valladares, Lorraine ; Ratten, Vanessa ; Nanere, Marthin ; Ahmed, Tanvir ; Nguyen, Ninh ; Marimuthu, Malliga |
Published in: |
Journal of nonprofit & public sector marketing. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1540-6997, ZDB-ID 2069730-2. - Vol. 35.2023, 1, p. 81-109
|
Subject: | Charities | donors | emotion | religious participation and religious charities | trust | Wohltätigkeit | Charity | Fundraising | Religion | Gemeinnützige Organisation | Charitable organization | Emotion | Markenimage | Brand image | Religionsgemeinschaft | Religious community | Nonprofit-Organisation | Nonprofit organization | Vertrauen | Confidence | Soziales Verhalten | Social behaviour |
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