The effects of review valence in organic versus sponsored blog sites on perceived credibility, brand attitude, and behavioural intentions
Paul W. Ballantine and Cara Au Yeung
| Year of publication: |
2015
|
|---|---|
| Authors: | Ballantine, Paul W. ; Yeung, Cara Au |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 33.2015, 4, p. 508-521
|
| Subject: | Consumer behaviour | Word of mouth | Blog web sites | Message valence | Konsumentenverhalten | Virales Marketing | Viral marketing | Website | Web 2.0-Technologien | Web 2.0 technologies | Werbewirkung | Advertising effects | Social Web | Social web | Online-Marketing | Internet marketing | Markenimage | Brand image | Kundenzufriedenheit | Customer satisfaction | Glaubwürdigkeit | Credibility | Online-Handel | Online retailing | Verbrauchereinstellung | Consumer attitudes |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011381546