The Effects of Rewarding User Engagement: The Case of Facebook Apps
| Year of publication: |
2013
|
|---|---|
| Authors: | Claussen, Jörg ; Kretschmer, Tobias ; Mayrhofer, Philip |
| Published in: |
Information systems research : ISR ; an information systems journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 1047-7047, ZDB-ID 10819344. - Vol. 24.2013, 1, p. 186-200
|