The effects of sampling strategies on the small sample properties of the logit estimator

Empirical researchers face a trade-off between the lower resource costs associated with smaller samples and the increased confidence in the results gained from larger samples. Choice of sampling strategy is one tool researchers can use to reduce costs yet still attain desired confidence levels. This study uses Monte Carlo simulation to examine the impact of nine sampling strategies on the finite sample performance of the maximum likelihood logit estimator. The results show stratified random sampling with balanced strata sizes and a bias correction for choice-based sampling outperforms all other sampling strategies with respect to four small-sample performance measures.