The effects of second screen use on sponsor brand awareness : a dual coding theory perspective
Jonathan A. Jensen; Patrick Walsh; Joe Cobbs; Brian A. Turner
| Year of publication: |
2015
|
|---|---|
| Authors: | Jensen, Jonathan A. ; Walsh, Patrick ; Cobbs, Joe ; Turner, Brian A. |
| Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 32.2015, 2, p. 71-84
|
| Subject: | Brand awareness | Brand integration | Dual coding theory | Second screen | Sponsorship-linked marketing | Sport advertising | Werbewirkung | Advertising effects | Sponsoring | Sponsorship | Markenführung | Brand management | Sportmarketing | Sports marketing | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Markenimage | Brand image |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011300136