The effects of self-brand connection and self-construal on consumers’ psychological and behavioral responses to athlete scandals
Akiko Arai, Yong Jae Ko, Akira Asada, and Daniel Connaughton
| Year of publication: |
2023
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|---|---|
| Authors: | Arai, Akiko ; Ko, Yong Jae ; Asada, Akira ; Connaughton, Daniel P. |
| Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 32.2023, 1, p. 62-75
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| Subject: | athlete brand | scandal brand relationship | self-identity threat | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Markenartikel | Brand | Markenführung | Brand management | Sportler | Athletes | Markentreue | Brand loyalty | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.32731/SMQ.321.032023.05 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014292948