The effects of sensing and seizing of market opportunities and reconfiguring activities on the organisational resource base
Year of publication: |
2009
|
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Authors: | Lings, Ian ; Wilden, Ralf ; Gudergan, Siegfried |
Publisher: |
ANZMAC |
Subject: | Marketing Management (incl. Strategy and Customer Relations) | Marketing Theory | Dynamic Capabilities | Market Turbulence | Market Sensing | Marketing Strategy | Resources |
Type of publication: | Article |
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Type of publication (narrower categories): | Congress Report |
Notes: | Lings, Ian, Wilden, Ralf, & Gudergan, Siegfried (2009) The effects of sensing and seizing of market opportunities and reconfiguring activities on the organisational resource base. In Proceedings of Australian and New Zealand Marketing Academy Conference 2009, ANZMAC, Monash University, Melbourne, Victoria. |
Source: | BASE |
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