Type of publication: Article
Type of publication (narrower categories): Congress Report
Notes:
Lings, Ian, Wilden, Ralf, & Gudergan, Siegfried (2009) The effects of sensing and seizing of market opportunities and reconfiguring activities on the organisational resource base. In Proceedings of Australian and New Zealand Marketing Academy Conference 2009, ANZMAC, Monash University, Melbourne, Victoria.
Source:
BASE