The effects of social- and self-motives on the intentions to share positive and negative word of mouth
Aliosha Alexandrov; Bryan Lilly; Emin Babakus
| Year of publication: |
2013
|
|---|---|
| Authors: | Alexandrov, Aliosha ; Lilly, Bryan ; Babakus, Emin |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 41.2013, 5, p. 531-546
|
| Subject: | Word-of-mouth | Social-needs | Self-needs | Social comparison | Social bonding | Helping behavior | Self-affirmation | Self-enhancement | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Soziale Beziehungen | Social relations | Social Web | Social web |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010126686