The effects of social information cues featured in SNS ads on unfamiliar product adoption
Hyejin Kim, Keonyoung Park, and John Eighmey
| Year of publication: |
2019
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|---|---|
| Authors: | Kim, Hyejin ; Park, Keonyoung ; Eighmey, John |
| Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 25.2019, 4, p. 541-569
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| Subject: | bandwagon effect | critical mass | social influence | social information cue | Konsumentenverhalten | Consumer behaviour | Soziale Beziehungen | Social relations | Social Web | Social web | Nachfrageinterdependenz | Interdependent preferences | Virales Marketing | Viral marketing | Experiment | Produktinformation | Product information |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10496491.2018.1500409 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012179044