The effects of social media posts' characteristics on customer engagement : evidence from WeChat
Yue Xu, Weiping Chen, Terence T. Ow
| Year of publication: |
2023
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| Authors: | Xu, Yue ; Chen, Weiping ; Ow, Terence T. |
| Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 60.2023, 7, p. 1-19
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| Subject: | Customer engagement | Post characteristics | Social media | WeChat | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenintegration | Customer integration | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.im.2023.103854 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014434728