The effects of social presence, contextual congruence and source credibility in evaluation of online advertising on news websites
Nam-Hyun Um
| Year of publication: |
2017
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|---|---|
| Authors: | Um, Nam-Hyun |
| Published in: |
International journal of internet marketing and advertising : IJIMA. - Olney, Bucks. : Inderscience Enterprises, ISSN 1477-5212, ZDB-ID 2151676-5. - Vol. 11.2017, 1, p. 64-82
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| Subject: | social presence | contextual congruence | source credibility | Online-Marketing | Internet marketing | Website | Social Web | Social web | Glaubwürdigkeit | Credibility | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011742798