The effects of source likeability and need for cognition on advertising effectiveness under explicit persuasion
Marc-André Reinhard and Matthias Messner
| Year of publication: |
2009
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|---|---|
| Authors: | Reinhard, Marc-André ; Messner, Matthias |
| Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 8.2009, 4, p. 179-191
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| Subject: | Werbewirkung | Advertising effects | Kognition | Cognition | Marktforschung | Market research | Konsumentenverhalten | Consumer behaviour | Deutschland | Germany |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003875838