The effects of spokes-characters' personalities of food products on source credibility
Hobin Kyung; Ohyoon Kwon and Yongjun Sung
| Year of publication: |
2011
|
|---|---|
| Authors: | Kyung, Hobin ; Kwon, Ohyoon ; Sung, Yongjun |
| Published in: |
Journal of food products marketing. - Binghamton, NY : Food Products Pr., ISSN 1045-4446, ZDB-ID 1132941-5. - Vol. 17.2011, 1, p. 65-78
|
| Subject: | Ernährungsindustrie | Food industry | Werbeplanung | Advertising planning | Markenführung | Brand management | Celebrity-Werbung | Celebrity endorsement | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008907897