The effects of store brand loyalty on store loyalty : evidence from the Spanish market
Mercedes Martos-Partal and Oscar González-Benito
| Year of publication: |
2009
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|---|---|
| Authors: | Martos-Partal, Mercedes ; González-Benito, Oscar |
| Published in: |
The international review of retail, distribution and consumer research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0959-3969, ZDB-ID 1098588-8. - Vol. 19.2009, 3, p. 273-288
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| Subject: | Einzelhandel | Retail trade | Handelsmarke | Store brand | Markentreue | Brand loyalty | Konsumentenverhalten | Consumer behaviour | Spanien | Spain |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003904688