The Effects of Subliminal Advertising on Consumer Attitudes and Buying Intentions
| Year of publication: |
2007
|
|---|---|
| Authors: | Liu, Mei-Ling ; Tsai, Ming-Tiem ; Liang, Wen-Ko |
| Published in: |
International journal of management. - Poole, ISSN 0813-0183, ZDB-ID 10574487. - Vol. 24.2007, 1, p. 3-14
|