The effects of symbol product relevance and religiosity on consumer perceptions of Christian symbols in advertising
Walter Hodges Henley, Melodie Philhours, Sampath Kumar Ranganathan, and Alan J. Bush
| Year of publication: |
2009
|
|---|---|
| Authors: | Henley, Walter Hodges ; Philhours, Melodie ; Ranganathan, Sampath Kumar ; Bush, Alan J. |
| Published in: |
Journal of current issues and research in advertising : JCIRA. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 1064-1734, ZDB-ID 1139776-7. - Vol. 31.2009, 1, p. 89-103
|
| Subject: | Werbung | Advertising | Christentum | Christianity | Markenimage | Brand image | Zielgruppe | Target group | Religion | USA | United States |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003862227