The Effects of Symbol Product Relevance and Religiosity on Consumer Perceptions of Christian Symbols in Advertising
| Year of publication: |
2009
|
|---|---|
| Authors: | Henley Jr, Walter Hodges ; Philhours, Melodie ; Ranganathan, Sampath Kumar ; Bush, Alan J. |
| Published in: |
Journal of current issues and research in advertising : JCIRA. - Philadelphia, Pa : Taylor & Francis Group, ISSN 1064-1734, ZDB-ID 11397767. - Vol. 31.2009, 1, p. 89-104
|