The effects of technology readiness on intention of using the mobile payment applications
Şahnaz Ekşioğlu and Tülin Ural
| Year of publication: |
2022
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|---|---|
| Authors: | Ekşioğlu, Şahnaz ; Ural, Tülin |
| Published in: |
The New digital era : digitalisation, emerging risks and opportunities. - Bingley, U.K. : Emerald Publishing Limited, ISBN 978-1-80382-981-4. - 2022, p. 231-250
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| Subject: | Digital marketing | consumer | technology readiness | mobilepayment applications | technology acceptance (tam) model | technologyreadiness and acceptance (tram) model | Innovationsakzeptanz | Innovation adoption | Konsumentenverhalten | Consumer behaviour | Elektronisches Zahlungsmittel | Electronic payment | Mobile Business | Mobile business | Online-Marketing | Internet marketing | Innovationsdiffusion | Innovation diffusion | Informationstechnik | Information technology |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1108/S1569-37592022000109A014 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013448297