The Effects of Television Advertising on Local Telephone Usage: Exploratory Data Analysis and Response Modeling
| Year of publication: |
1994
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| Authors: | Koschat, Martin A. ; Sabavala, Darius J. |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 13.1994, 4, p. 374-391
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