The effects of the anchoring heuristic on Brazilian consumer decisions : ananalysis of the choice process
Marcos Roberto Luppe and Claudio Felisoni de Angelo
| Year of publication: |
2010
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|---|---|
| Authors: | Luppe, Marcos Roberto ; Angelo, Claudio F. de |
| Published in: |
The international review of retail, distribution and consumer research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0959-3969, ZDB-ID 1098588-8. - Vol. 20.2010, 5, p. 495-513
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| Subject: | Entscheidung | Decision | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception | Einzelhandelspreis | Retail price | Brasilien | Brazil |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008757958