The effects of the format of two-sided online reviews : a linguistic perspective
Shouwang Lu, Lingyun Qiu, Kanliang Wang
| Year of publication: |
2021
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|---|---|
| Authors: | Lu, Shouwang ; Qiu, Lingyun ; Wang, KanLiang |
| Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 58.2021, 8, p. 1-12
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| Subject: | Adversative conjunction | Electronic word-of-mouth (eWOM) | Online reviews | Product attitude | Review format | Two-sided reviews | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Social Web | Social web | Personalisierung | Personalization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.im.2021.103554 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013192049