The Effects of Thin and Heavy Media Images on Overweight and Underweight Consumers: Social Comparison Processes and Behavioral Implications
| Year of publication: |
2010
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|---|---|
| Authors: | Kim, Hakkyun ; Park, Kiwan ; Schwarz, Norbert |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 36.2010, 6, p. 930-950
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