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The Limits of Fungibility: Relational Schemata and the Value of Things.
McGraw, A Peter, (2003)
From the Commercial to the Communal: Reframing Taboo Trade-offs in Religious and Pharmaceutical Marketing
Peter McGraw, A, (2012)
CORPORATE IMAGE - Taboo Scenarios: How To Think about the Unthinkable
Schoemaker, Paul J H, (2012)