The effects of uppercase vs. lowercase letters on consumers' perceptions and brand attitudes
Lefa Teng, Chenxin Xie, Tianjiao Liu, Fan Wang, Lianne Foti
| Year of publication: |
2021
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|---|---|
| Authors: | Teng, Lefa ; Xie, Chenxin ; Liu, Tianjiao ; Wang, Fan ; Foti, Lianne |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 136.2021, p. 164-175
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| Subject: | Brand attitudes | Brand logo | Consumers' perceptions | Letter cases | Power distance belief | Psychological distance | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Wahrnehmung | Perception | Markenartikel | Brand | Werbewirkung | Advertising effects | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2021.07.013 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012663287