The effects of visual information in eWOM communication
Tom M. Y. Lin, Kuan-Yi Lu and Jia-Jhou Wu
| Year of publication: |
2012
|
|---|---|
| Authors: | Lin, Tom M. Y. ; Lu, Kuan-yi ; Wu, Jia-jhou |
| Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7122, ZDB-ID 2551662-0. - Vol. 6.2012, 1, p. 7-26
|
| Subject: | Virales Marketing | Viral marketing | Internet | Produktinformation | Product information | Visualisierung | Visualization | Informationsverhalten | Information behaviour | Web 2.0-Technologien | Web 2.0 technologies | Taiwan |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009571582