The effects of website design on purchase intention in online shopping : the mediating role of trust and the moderating role of culture
Boudhayan Ganguly; Satya Bhusan Dash; Dianne Cyr; Milena Head
Year of publication: |
2010
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Authors: | Ganguly, Boudhayan ; Dash, Satya Bhusan ; Cyr, Dianne ; Head, Milena |
Published in: |
International journal of electronic business. - Olney, Bucks. : Inderscience Publ., ISSN 1470-6067, ZDB-ID 21063278. - Vol. 8.2010, 4/5, p. 302-330
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