The effects of relationship benefit on relationship quality and store loyalty from convergence environments : NPS analysis and moderating effects
Jae Hun Jang; Sam Won Kim; Yang Sun Lee; Jongsung Kim
| Year of publication: |
2013
|
|---|---|
| Authors: | Jang, Jae Hun ; Kim, Sam Won ; Lee, Yang Sun ; Kim, Jongsung |
| Published in: |
Electronic commerce research. - Dordrecht : Springer Science + Business Media Inc., ISSN 1389-5753, ZDB-ID 2106016-2. - Vol. 13.2013, 3, p. 291-315
|
| Subject: | Net promoter score | Relationship benefit | Relationship quality | Store loyalty | Beziehungsmarketing | Relationship marketing | Vertrauen | Confidence | Einzelhandel | Retail trade | Dienstleistungsqualität | Service quality | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010221239