The effects of relationship benefit on relationship quality and store loyalty from convergence environments : NPS analysis and moderating effects
Year of publication: |
2013
|
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Authors: | Jang, Jae Hun ; Kim, Sam Won ; Lee, Yang Sun ; Kim, Jongsung |
Published in: |
Electronic commerce research. - Dordrecht : Springer Science + Business Media Inc., ISSN 1389-5753, ZDB-ID 2106016-2. - Vol. 13.2013, 3, p. 291-315
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Subject: | Net promoter score | Relationship benefit | Relationship quality | Store loyalty | Beziehungsmarketing | Relationship marketing | Vertrauen | Confidence | Einzelhandel | Retail trade | Dienstleistungsqualität | Service quality | Konsumentenverhalten | Consumer behaviour |
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