The effects of user comment valence of Facebook health messages on intention to receive the flu vaccine : the role of pre-existing attitude towards the flu vaccine and psychological reactance
Hanyoung Kim, Youngji Seo, Hye Jin Yoon, Jeong Yeob Han and Youngjee Ko
| Year of publication: |
2021
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|---|---|
| Authors: | Kim, Hanyoung ; Seo, Youngji ; Yoon, Hye Jin ; Han, Jeong Yeob ; Ko, Youngjee |
| Subject: | flu vaccination | psychological reactance | social media health messages | User-generated comments | Impfung | Vaccination | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Infektionskrankheit | Infectious disease | Arzneimittel | Pharmaceuticals | Gesundheitsvorsorge | Preventive care | Gesundheit | Health | Gesundheitspolitik | Health policy | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2020.1863065 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012650638