The efficacy of cultural intelligence for adaptive selling behaviors in cross-cultural selling : the moderating effect of trait mindfulness
Peerayuth Charoensukmongkol
| Year of publication: |
2020
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|---|---|
| Authors: | Charoensukmongkol, Peerayuth |
| Published in: |
Journal of global marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-6975, ZDB-ID 2068833-7. - Vol. 33.2020, 3, p. 141-157
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| Subject: | adaptive selling behaviors | Cross-cultural selling | cultural intelligence | mindfulness | Interkulturelles Management | Cross-cultural management | Verkauf | Selling | Kognition | Cognition | Kulturelle Identität | Cultural identity | Verkaufspersonal | Salespeople | Intelligenz | Intelligence | Kultur | Culture | Interkulturelle Kompetenz | Cross-cultural competence |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08911762.2019.1654586 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012260088