The efficacy of customer's voluntary use of self-service technology (SST) : a dual-study approach
Year of publication: |
2022
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Authors: | Shin, Hyunju ; Dai, Bo |
Published in: |
Journal of strategic marketing. - London : Routledge, ISSN 1466-4488, ZDB-ID 2020800-5. - Vol. 30.2022, 8, p. 723-745
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Subject: | customer empowerment | customer experience | other customers | self-determination theory | Self-service technology | value creation | Selbstbedienung | Self-service | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Betriebliche Wertschöpfung | Value creation | Dienstleistungsqualität | Service quality | Kundenintegration | Customer integration | Kundenwert | Customer value | Kundenservice | Customer service |
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