The efficacy of product strategy in the formulation of marketing strategyin small scale industries
Shweta Sharma
| Year of publication: |
June 2017
|
|---|---|
| Authors: | Sharma, Shweta |
| Published in: |
The IUP journal of entrepreneurship development : IJED. - Hyderabad : IUP Publ., ZDB-ID 2576971-6. - Vol. 14.2017, 2, p. 35-60
|
| Subject: | KMU | SME | Indien | India | Marketingmanagement | Marketing management | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011749493