The efficiency of sponsoring vs. ambush-marketing disclosure in terms of attitude and purchasing intention : football - the African Nations Cup 2010
Fawzi Dekhil and Salma Khammassi
| Year of publication: |
2017
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|---|---|
| Authors: | Dekhil, Fawzi ; Khammassi, Salma |
| Published in: |
International journal of sport management and marketing : IJSMM. - Olney, Bucks. : Inderscience Enterprises, ISSN 1475-8962, ZDB-ID 2194292-4. - Vol. 17.2017, 3, p. 200-219
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| Subject: | sponsoring | ambush marketing | attitude towards the brand | purchasing intention | Konsumentenverhalten | Consumer behaviour | Fußball | Football | Sponsoring | Sponsorship | Sportmarketing | Sports marketing | Sportveranstaltung | Sport event | Guerilla-Marketing | Guerilla marketing | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011849745