The elaboration likelihood model : review, critique and research agenda
Philip J. Kitchen; Gayle Kerr; Don E. Schultz; Rod McColl and Heather Pals
| Year of publication: |
2014
|
|---|---|
| Authors: | Kitchen, Philip J. ; Kerr, Gayle ; Schultz, Don E. ; McColl, Rod ; Pals, Heather |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 48.2014, 11/12, p. 2033-2050
|
| Subject: | Persuasion | Advertising theory | Communications context | Elaboration likelihood | Multi-channel processing | Werbung | Advertising | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010461813