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The Emergence of Consumer Introspection Theory (CIT) : Introduction to a JBR Special Issue
Gould, Stephen J., (2011)
Identity-based consumer behaviour, self-congruity, and retailer-consumer relationships : a literature review
Maggioni, Isabella, (2014)
Consumer-brand identification : a social identity based review and research directions
Elbedweihy, Alaa M., (2014)
An Asian approach to the understanding of consumer energy, drives and states
Gould, Stephen J., (1991)
Narrative and metacognition as consumer mystery : a comment on Hill, Gaines, and Wilson and animal companions
Gould, Stephen J., (2008)
Agency perceptions and practices on global IMC
Gould, Stephen J., (2002)